Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This only applies insofar as no other information is provided in the subsequent processing procedures.
"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without giving any personal information.

Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of the access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website as well as to improve our offer.

Customer account orders

Customer account

When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing takes place on the basis of art. 6 para. 1 lit. a DSGVO with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the time of withdrawal. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. A non-supply has the consequence that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.

Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Contact Newsletter

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We only use your e-mail address to process your enquiry. Your data will then be deleted unless you have agreed to further processing and use.

Use of the e-mail address for the sending of newsletters

We use your e-mail address independently of the contract implementation exclusively for our own advertising purposes for the sending of newsletters, provided that you have expressly agreed to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will then be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Use of e-mail address for sending direct mail

We use your e-mail address, which we have received in the course of the sale of goods or service, for the electronic sending of advertising for our own goods or services similar to those which you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide this will result in no contract being concluded. The processing is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising your objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not generate any costs other than the transmission costs according to the basic tariffs.

Merchandise management

Use of an external merchandise management system

We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected in the course of the order will be transmitted to Profitex, Sternstrasse 2, 86842 Türkheim.

Payment service provider Credit information

Use of PayPal

All PayPal transactions are subject to the PayPal data protection declaration. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use these cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.

The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies already stored can be deleted at any time. However, we point out that you may not be able to use all functions of this website to their full extent.

Under the following links, you can find out how to manage cookies in the most important browsers (including deactivating them):

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Analysis Advertising

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overriding legitimate interest:

- in the needs-based and targeted design of the website, e.g. in analysis and statistics tools

- to address the site visitors in a targeted manner with interest-related advertising, e.g. conversion tracking

You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you under Article 6, paragraph 1, letter f of the DPA.

Use of Hotjar

We use Hotjar to better understand the needs of our users and to optimize the services on this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don't like, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar uses cookies and other technologies to collect information about the behavior of our users and their devices (including, but not limited to, the IP address of the device (only collected and stored in anonymous form), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to view our website). Hotjar stores this information in a pseudonymous user profile. The information is not used by Hotjar or by us to identify individual users, nor is it merged with other data about individual users. For more information, please see Hotjar's privacy policy here. You can object to Hotjar storing a user profile and information about your visit to our website and to Hotjar Tracking Cookies being set on other websites by clicking this opt-out link. https://www.hotjar.com/legal/compliance/opt-outVerwendung

Use of VWO - Visual Website Optimizer

Within our online offer, the use of VWO - Visual Website Optimizer is limited on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Par. 1 lit. f. DSGVO) the service Visual Website Optimizer (an offer of Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India) is used. Visual Website Optimizer allows you to see how various changes to a website (e.g. changes to the input fields, design, etc.) affect the website by means of so-called "A/B testing", "click tracking" and "heat maps". A/B tests serve to improve the user-friendliness and performance of online offers. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of content or labels of navigation elements may differ. Subsequently, based on the behaviour of the users, e.g. longer stay on the website or more frequent interaction with the elements, it can be determined which of these websites or elements are more suitable for the users' needs. "Clicktracking" makes it possible to keep track of the movements of users within an entire online offering. Since the results of these tests are more accurate if the interaction of the users can be tracked over a certain period of time (e.g. to see whether a user likes to return), cookies are usually stored on the users' computers for these test purposes. "Heatmaps" are mouse movements of the users, which are combined to an overall picture, with the help of which it is possible to recognize, for example, which website elements are preferably accessed and which website elements are less preferred by users. Cookies are only stored on the users' devices for these test purposes. Only pseudonymous user data is processed. For more information, please refer to the privacy policy of Visual Website Optimizer: https://vwo.com/privacy-policy/. If you do not want the Visual Website Optimizer to record your usage behavior, you can use this link to object to the data collection. https://vwo.com/opt-out/

Use of Google Analytics

We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data.

The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and Internet use. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.

You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link [https://tools.google.com/dlpage/gaoptout?hl=de].

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.

You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/.

Use of the remarketing or "similar target groups" function of Google

We use the remarketing or "Similar Target Groups" feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with applicable data protection laws.

The application is designed to analyse visitor behaviour and interests.

Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-related advertisements. Cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of the visitors of the website. If you subsequently visit another website in the Google Display Network, you will see ads that most likely include previously viewed product and information areas.

Your data may be transferred to the USA. Google has been certified under the US-EU Privacy Shield Agreement and is committed to complying with the European Data Protection Directives.

You can permanently disable Google's use of cookies by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can prevent the use of cookies by third parties by going to the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out information provided there.

For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Use of Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (analysis of visitor activity). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with applicable data protection laws.

When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal information and are therefore not personally identifiable. If you visit certain pages on our site and the cookie hasn't expired, Google and we can tell that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked across the websites of ads customers.

The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.

Your information may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is committed to complying with the European Data Protection Directives.

You can disable personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.

Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out instructions there.

You will then not be included in the conversion tracking statistics.

For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/

Use of Facebook Remarketing

On our website we use the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").

The application serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook.

For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads.

Your information may be transferred to the USA. Facebook has been certified according to the US-EU Privacy Shield Agreement and is thus committed to comply with the European data protection guidelines.

You can deactivate the remarketing function "Custom Audiences" here.

For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google AdSense

We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

The purpose of the data processing is to rent advertising space on the website and to target visitors to the website with interest-based advertising.

This feature allows the provider to serve personalized, interest-based advertising from the Google Display Network to visitors to the provider's website. Google uses cookies to help the website analyze how users use the site.

The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is legally required or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.

For more information and Google's privacy policy, please visit: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Use of Bing Ads

We use Bing Ads of Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.

When you click on an ad placed by Microsoft Bing Ads, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our site and the cookie has not expired, Microsoft and we may recognize that you clicked on the ad and were redirected to that page.

Information collected using the conversion cookie is used to compile conversion statistics. We learn the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, this does not allow us to personally identify these users.

Your data may be transferred to the USA. Microsoft has been certified under the U.S.-EU Privacy Shield Agreement, and is committed to complying with European privacy guidelines.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

As a result, you will not be included in the conversion tracking statistics.

You can find more information about data protection and the cookies used at Microsoft Bing at: https://privacy.microsoft.com/de-de/privacystatement.

Rights of data subjects and storage period

Duration of storage

After the contract has been completely processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account legal, in particular tax and commercial retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the person concerned

If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.

In addition, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct advertising.

Please contact us on request. You will find the contact details in our imprint.

You can reach our data protection officer directly at: datenschutz@as-con.biz

Right of appeal to the supervisory authority

According to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

Right of objection

If the personal data processing listed here is based on our legitimate interest according to Art. 6 Paragraph 1 letter f of the DSGVO, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.

After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purpose of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for the purpose of direct marketing.